Welcome to the Community We Love

New Glarus is a small town rich in Swiss heritage, vibrant local businesses, and a strong sense of community. From its historic traditions to its welcoming residents, discover what makes New Glarus the place we love to call home and why we are proud to serve and support this one-of-a-kind community.

Nestled in the heart of Wisconsin’s rolling hills, New Glarus is a town that radiates charm, history, and a strong sense of community. Known as “America’s Little Switzerland,” our village is a place where Swiss heritage thrives, neighbors greet one another by name, and local businesses play a vital role in shaping the town's identity. At New Glarus Cares, we are proud to serve and support this unique and vibrant community, and we’d like to share why we love it so much.

NEW GLARUS BY THE NUMBERS

Population: ~2,300 residents

Founded: 1845 by Swiss immigrants

Area: 1.8 square miles

Elevation: 860 feet above sea level

Climate: Humid continental, with warm summers and cold, snowy winters

Top Attractions: New Glarus Brewing Company, Swiss Historical Village & Museum, Sugar River State Trail

Annual Events: Wilhelm Tell Festival, Polkafest, Swiss Volksfest

Local Economy: Driven by tourism, agriculture, and local businesses, including Roy’s Market, Chalet Landhaus, and numerous restaurants and shops

Median Household Income: $72,500 (approx.)

Education: Served by the School District of New Glarus, with a strong focus on community involvement

Swiss Influence: More than 150 years of Swiss heritage, reflected in architecture, festivals, and cultural events

A Rich History Rooted in Swiss Tradition

New Glarus was founded in 1845 by Swiss immigrants seeking a new life in America. They brought with them the traditions and culture of their homeland, and over the decades, our town has remained deeply connected to these Swiss roots. Walking through the village today, you’ll find traditional Swiss architecture, such as the Chalet Landhaus Inn, with its Alpine-inspired design, offering visitors a taste of Switzerland in the heart of Wisconsin.

The Swiss Historical Village and Museum is another gem that transports visitors back in time, showcasing the life of early settlers and preserving the stories that have shaped our town. We celebrate this heritage every year with festivals like the Wilhelm Tell Festival and Polkafest, bringing our community together to honor the customs that make New Glarus so special.

A Thriving Local Business Community

New Glarus is more than its rich history; it’s a thriving community supported by a vibrant and diverse local business scene. Our restaurants, taverns, shops, and everyday essentials provide not just goods and services, but also foster a sense of connection and pride.

One of our community’s standout businesses is the New Glarus Brewing Company, famous for its Spotted Cow beer. As a local landmark, the brewery draws visitors from across the country while also supporting our economy and playing an active role in community events. It’s a symbol of the welcoming spirit that defines our town.

Beyond the brewery, our town is filled with wonderful places to gather and unwind. Our local taverns and restaurants offer a warm, inviting atmosphere—whether you’re enjoying a delicious meal, sharing a drink with friends, or catching up with neighbors. From long-standing establishments to new favorites, every place has its own unique charm.

Shops and businesses we rely on daily, like Roy’s Market, are the backbone of our town. This family-owned grocery store is a place where you can find fresh produce and local goods, but more importantly, it’s a hub for friendly conversation and community connection. And there are so many other businesses like it that we rely on.

Together, these businesses make New Glarus a special place to live, work, and visit. They are more than storefronts—they’re gathering spots, sources of pride, and a reflection of the community spirit that makes our town one-of-a-kind.

A Community That Cares

At New Glarus Cares, we are fortunate to serve a community that embodies the very best of small-town life. Whether it’s supporting local businesses, contributing to community projects, or simply lending a hand to a neighbor in need, the people of New Glarus take care of one another.

Recent initiatives like the new inclusive playground at Candy Cane Park highlight our community’s commitment to growth and inclusivity. The playground, featuring accessible swings and sensory play elements, is a testament to our collective effort to ensure that everyone—regardless of ability—feels welcome and included in the joy of play.

Our community is also home to a range of events and projects that foster connection. From fundraising drives to improve local infrastructure to volunteer efforts organized by groups like New Glarus Cares, we are a town that thrives on coming together to create a better future for all residents.

Natural Beauty and Outdoor Recreation

Beyond its history and bustling local business scene, New Glarus is surrounded by breathtaking natural beauty. Rolling hills, lush forests, and picturesque trails beckon outdoor enthusiasts year-round. Whether you’re hiking, biking, or simply enjoying a scenic drive, the natural landscape provides a perfect backdrop for relaxation and recreation.

Local parks and trails, like the Sugar River State Trail, offer endless opportunities to explore the outdoors, while our proximity to rural Wisconsin allows us to maintain a strong connection to our agricultural roots.

Why We Love It

At New Glarus Cares, we love this town because it truly feels like home. It’s a place where traditions are cherished, and progress is embraced. A town where small businesses thrive, and the community works together to make life better for everyone. The people of New Glarus make this town what it is—warm, welcoming, and always willing to lend a helping hand.

Whether you’re visiting for the first time or have lived here all your life, there’s always something to discover and appreciate about New Glarus. We invite you to explore our town, support our local businesses, and become part of the community we love so much.

New Glarus is more than just a village—it’s a community built on history, tradition, and the unwavering support of its residents. From the beloved local businesses to the natural beauty that surrounds us, there’s so much to love about this place we call home. At New Glarus Cares, we’re proud to be a part of this special community, and we hope you’ll come to love it just as much as we do.